17 October 2018 saw the launch of PromZasia Company Limited, with offices in Hong Kong and Shanghai. PromZ Asia is a collective platform for distributors and end customers in Asia who are looking for top European business gifts and promotional products.
The team of five people in Hong Kong is led by Jeffrey Go, who has over 25 years of experience in the Asian promotional sector. Jeffrey Go teamed up with the European company PromZ, with its head office in the Netherlands, to form a bridge between Asian buyers and European suppliers.
The Asian team will help distributors and end customers in Asia to navigate the market of business gifts and promotional items that are produced in Europe. PromZ Asia will also be the regional sales office for a number of European brands.
Right from the start leading European companies chose our company to be their official business partner in Asia. This means we can offer you handcrafted aprons from Italian leather, creative paperclips, storm proof umbrellas, top quality pens, imaginative packaged seeds, world-famous cookies and sweets and German quality measuring tapes and rulers which can be branded and personalized to make them into business gifts your clients, employees or target group will really appreciate. You can find all these ‘Made in Europe’ business gifts on our website www.promzasia.com.hk, which is in English and Chinese.
If you are looking for other products and brands manufactured in Europe, we can offer sourcing, purchasing and handling services, using the knowledge and network of PromZ in Europe.
PromZ managing director John Michael Swaab: “European products are popular in Asia. High-end brands from Europe are valued for their top quality and design. Just look at how well Mercedes does in countries like China, South Korea and Japan. We expect it to be the same for European brand business gifts and promotional products.”
“But the market for business gifts is much more complex than that of car manufacturers. Especially when you are looking for exclusive products that are generally made by specialized, small or medium scale companies.”
“We hope that our collective platform will help bring together European brands and Asian buyers of business gifts.”
Using the collective platform, clients from countries such as China, India, Japan and Malaysia – whether they are distributors or end customers - can benefit from PromZ’s knowledge of the European business gifts and promotional products market.
PromZ started 20 years ago with trade magazines for clients and suppliers of business gifts and promotional products.
With the advent of the internet, online platforms and services were added. In the meantime the online marketplace ProductZfinder has become the only independent search engine for promotional products in the Netherlands and Belgium for end users.
In the industry itself, the original Dutch company has grown into a European player with its own annual pavilion at the PSI Düsseldorf international trade fair and personal contacts with the most influential institutions, companies and people in the promotional industry. PromZ Market, the online search engine for distributors, is also expanding beyond the national borders, which ensures that PromZ is in the center of a close-knit network of producers of top quality European business gifts.
PromZ Asia is also looking for personal contact with potential buyers who are interested in ‘Made in Europe’ business gifts. One of these of these activities will be participating in the main tradeshows in China and Hong Kong. We hope to meet you there to discuss how we can help your business with our expertise.