It is all about making an umbrella that can withstand at least wind force 10. This is something three ambitious students of the Technical University of Delft wanted to create. Well, they succeeded. Since 2006 Senz° has been producing storm umbrellas which also remain intact in heavy weather.
It was personal frustration with traditional round umbrellas, which invariably flip inside out in strong winds, which led to the ingenious invention of the Senz° Original storm umbrella. The inventor Gerwin Hoogendoorn and his friends from the TU Delft Gerard Kool and Philip Hess made the design in 2005. Gerwin made the prototype on his grandmother’s sewing machine!
When the first storm umbrella came on the market in 2006, 10,000 were sold straight away in the first week. And this was without hard marketing.
By understanding the laws of aerodynamics and using high-grade materials, Senz° created an umbrella that can withstand any weather, even stormy winds of up to 100 kilometers per hour! They have amazing benefits compared with the status quo, whilst offering improved visibility and a comfortable grip, thanks to the ergonomic soft foam handle.
All Senz° umbrellas are designed and tested to withstand serious storms: we maxed them out in wind tunnels, took rides on motorcycles, and even jumped out of airplanes. Senz° umbrellas are light and easy to hold with one hand, thanks to the ergonomic handle and the aerodynamic shape, which lets the umbrella float on the wind.
Since October, 2017 Peter Albrecht has held the rudder of Senz°. "This is the best umbrella in the world. The success is in the asymmetrical form and the patented glass fiber stays which can bend, catch the wind and do not break. Normally the wind pulls an umbrella backwards but the Senz° umbrella keeps its balance, it starts to float on the wind."
The company in Delft employs 14 people. Everything is invented, developed and marketed there. The umbrellas are produced in China.
The Senz° Original was the first to be made: an improved version of the classical stick umbrella. After the success of the Senz° Original the brand was further developed. Three different types of folding umbrellas were marketed and also a Senz° XXL, handy for providing cover for two people, or for instance during a game of golf.
In May 2019 a new size will be launched: the Senz° Micro. When this one is folded, it is not much bigger than an iPhone and in any event nevertheless withstands a wind force of 70 kilometres per hour.
Senz° is constantly doing research to remain innovative and sustainable. As 1.1 billion umbrellas are thrown away annually, Senz° wants to share these amazing facts with you, so you can help to reduce this massive, unsustainable waste. “We strongly believe that it is better to buy a single durable, premium product, instead of a countless stream of disposable ones. It is much better for the environment!” said Guus van Mastrigt, Design & Product Manager at Senz°.
Senz° also innovates on other fronts. They developed for instance a coating that stops 98 percent of UV radiation.
And, apart from the various sizes, more design choice is emerging. There are theme umbrellas with stunning, colorful prints, but also with soft, elegant colors and patterns.
For those who like to stand out more, Senz° launches a special design every year, sometimes in collaboration with another brand. Senz° also has two beautiful Van Gogh limited editions.
Following its inception the Senz° umbrella has won various prizes, such as the Reddot Design Award, Designpreis Deutschland, Audi Design Prijs, Product Design Award, International Design Excellence Awards, Good Design and was selected for TIME Best Invention of 2007.
The timeless, classic collection with colors such as Pure Black and Midnight Blue, will never be out of style. Try it for yourself and enjoy the weather! It makes Senz°.