Tradition, skill and precision are the words which come up where senator is concerned. Next year this German producer of high-quality pens will have been in existence for one hundred years. Senator still has the entire production process in-house, everything according to strict German regulation and legislation.
The village of Groß-Bieberau can be found in a hilly country below Frankfurt. Two factory buildings are separated from each other by a village street but together they form senator's work base.
In 1920 the company was established in a former mill by brothers Friederich and Georg Merz jointly with Justus Krell.
Starting with wooden dip pens they soon expanded the business to the major manufacturer of mechanical pens in the region.
They were original as well. Some of the specials were pens in the form of an umbrella or with a built-in perfume container; convenient for taking a fragrance along in your pocket.
Due to the simple technology of mass production the ballpoint pen could already be found in senator's range in the sixties.
These pens appeared very useful for promotional purposes and, copied from America, trade began in promotional pens. These pens were initially film-stamped; later the offset and pad printing processes were developed, ultimately followed by the screen-printing method, which allowed production in large numbers.
Pens are still the main focus of senator. The range offers many models in plastic, biologically degradable plastic, metal pens, pens with a metal clip, a metallised point and a soft grip.
Apart from pens senator supplies customized and personal office equipment and printed mugs.
Erik Kok, Chief Executive Officer of senator Benelux said: "Our own forms and molds are made in the factories in Germany; milling and filling takes place there as well as spraying and casting, assembling as well as printing the pens."
Senator distributes its articles exclusively through the qualified promotional product trade. The company currently employs almost 300 people worldwide at a total of five locations. The company has subsidiaries in France, England, Benelux, and partnerships in India and Moscow.
Daniel Jeschonowski has been the director of senator since December 2018.
An important factor in business is to remain faithful to the roots and traditions of the company and at the same time to innovate and to respond to social developments. The company has a close-knit team and most of the employees have a long service record. This is mainly due to senator's connection with the location in Groß-Bieberau.
In this way clients benefit from the knowledge and skill built up over a century and which has been passed on from generation to generation.
Recently the main plant in Groß-Bieberau underwent extensive modernization and in the course of this almost three million euros was invested in plant and process optimization. The core element is the systematic focus on its manufacturing base in Germany which enables the highest quality and greatest speed for orders of all sizes.
Up to a million senator ballpoint pens are made there every working day. Every third ballpoint pen manufactured in Germany is a senator pen. Senator is the number 1 manufacturer of pens in Europe and number 3 worldwide.
Senator cooperates with strong design teams such as Rommel Industrial Design and White Studio’s. Since 2014 cooperation has also been taking place with Designworks, a BMW Group company.
Senator’s innovative and stylish models have won various awards such as the Good Design Award and the Red Dot Design Award.
The company also won the PSI Sustainability Award in 2018. For instance senator invests in sustainable alternatives for their plastic pens. From 2020 there will only be new launches in the plastics sector which include at least one model line of renewable and compostable materials.
In addition, senator is one of the most environmentally friendly suppliers of printed pens. The complete production runs on hydropower.